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THE MARKETING CLUB AT IIFT
Rising on the wings of creativity, IIFT looks to explore new avenues in the ever- pulsating field of marketing.
Brandwagon, the marketing club at IIFT, one of the most active clubs in the B-school circuit, serves as a breeding ground of tomorrow’s doyens in the field of Sales and Marketing. It aims to impart holistic and field-based knowledge through the many activities that it conducts year round. These include the Annual National Marketing Summit, Headstart guest lecture series, live projects, workshops, intra and inter college competitions, a monthly marketing magazine ‘Markmantra’, and a dedicated Market Research Cell.
The National Marketing Summit
This annually held summit provides immense opportunities to interact with key people from the industry and professionals, allowing the students to understand, explore and link the theoretical with the practical. Each summit has a theme association around which the industry people deliver their lectures and key insights and interact with the students hereby challenging them to apply their theoretical knowledge to a ‘hands on’ situation or case.
An event organized for the students of IIFT, Aavishkar challenges the students to formulate a Go-To-Market Strategy for a brand of their choice. The submissions are judged based on the efficiency of consumer understanding, elements used to target the right target audience and product placement strategy. It acts as one of the earliest paltform that provides the students to test their mettle against each other.
It is the flagship event of Brandwagon and is conducted every year under the aegis of Quo Vadis- Annual cultural and management festival. Markician enjoys participation from the top competing B-schools and creates a lot of buzz in the fraternity for its challenging cases. The event is judged by Industry experts and spans across various levels.