The media committee at IIFT, is a student-run body which serves as a communication liaison between the administration and the media agencies outside IIFT. It is primarily responsible for providing non-placement related information to media entities and increasing the institute's visibility at the national level.

The committee consistently makes use of traditional, digital and TV media to communicate with various stakeholders. In its efforts to manage as well as promote the IIFT brand, the committee strives to keep the outer world abreast with its latest developments - from the institute's signature fest, Quo Vadis and Tradewinds to the various national and international events its students participate in.