"You don't take a photograph, you make it."-

With this objective in mind, the PixCell-The Photography Club of IIFT provides an ideal platform to IIFTian to showcase their camera skills. It provides a platform to students to cover various events in the college, and region at large, and share their creative skills.

The club provides students a chance to share their best shots with the world, through exhibitions & social media (PixCell Page on Facebook and Instagram). It also builds an avenue for de-stressing from the rigor of daily life at IIFT and to capture memories of our year.