THE MARKETING CLUB OF IIFT
Rising on the wings of creativity, IIFT looks to explore new avenues in the ever- pulsating field of marketing.
Brandwagon, the marketing club at IIFT, one of the most active clubs in the B-school circuit, serves as a breeding ground of tomorrow’s doyens in the field of Sales and Marketing. It aims to impart holistic and field-based knowledge through the many activities that it conducts year round. These include the Annual National Marketing Summit, Headstart guest lecture series, live projects, workshops, intra and inter college competitions, a monthly marketing magazine ‘Markmantra’, and a dedicated Market Research Cell.
Our Vision and Mission:
To challenge individuals to move beyond jargon and clichéd theory and explore the real world of marketing.
To provide a platform for IIFTians to express their creativity, use their acumen in industry analysis, and invest time and effort in live projects and several such activities.
To help in updating members’ knowledge of marketing by keeping abreast with the latest in the marketing world.
We conduct regular Knowledge Transfer Sessions for the first years to kick start their marketing journey. We start with the ABC of Marketing: 4Ps, STP, Integrated Marketing Communication, which complements well with the academic curriculum and summer interview preparation and then delve deeper into insights and latest developments in the marketing sector to broaden the perspectives by showcasing various examples and brand stories!
We encourage and get students various opportunities to participate in Live-Projects in the domains of sales, marketing and market research that enrich their exposure to marketing in the "real world”. We also publish an annual magazine called ‘MARKDARSHAN’, a repository of student ideas and thoughts on topics related to marketing. The magazine has recently incorporated, a separate section called the corporate corner where a distinguished personality from the corporate world opine his ideas about the ongoing industry trends.
The National Marketing Summit
This annually held summit provides immense opportunities to interact with key people from the industry and professionals, allowing the students to understand, explore and link the theoretical with the practical. Each summit has a theme association around which the industry people deliver their lectures and key insights and interact with the students hereby challenging them to apply their theoretical knowledge to a ‘hands on’ situation or case.
An event organized for the students of IIFT, Aavishkar challenges the students to formulate a Go-To-Market Strategy for a brand of their choice. The submissions are judged based on the efficiency of consumer understanding, elements used to target the right target audience and product placement strategy. It acts as one of the earliest paltform that provides the students to test their mettle against each other.
It is the flagship event of Brandwagon and is conducted every year under the aegis of Quo Vadis- Annual cultural and management festival. Markician enjoys participation from the top competing B-schools and creates a lot of buzz in the fraternity for its challenging cases. The event is judged by Industry experts and spans across various levels.
Meet The Brandwagon Team
A charmer by experience, Kopal manages to delve deeper into consumer preference and create great product insights
A passionate learner, Jaisika loves only one thing more than marketing and that is Chai.
From fascinating brands to the industry fads, Munmun knows it all. She is known for her quirky ideas, and after all, marketing is story telling